Comments on: What does the “33″ mean on the Rolling Rock Label? http://www.beer-faq.com/rolling-rock-label-33/ Beer Questions..... Answered! Wed, 25 Jan 2012 19:45:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris http://www.beer-faq.com/rolling-rock-label-33/#comment-11968 Chris Sun, 14 Aug 2011 03:12:40 +0000 http://www.beer-faq.com/beer-history/rolling-rock-label-33/#comment-11968 One cold Sunday I stayed in the Allegheny Club in Three Rivers Stadium to watch the game in warmth and comfort. As I sat at my table drinking a Rolling Rock, an older man sitting at the table next to mine asked me if I liked the beer that I was drinking. After telling him how much I enjoyd Rolling Rock, he told me that he was one of the original founders of the brewery. I honestly don't remember his name was. Perhaps Mr. Tito, but I do not know. Anyhow, after a pleasant conversation about his role in the starting the brewery, I eventually asked him about the meaning of the "33" on the printed labl. He told me that it had absolutely no meaning, then told me that it was the printer's mark--probably just a note to count how many words for costing purposes. The number was printed in error. Funding and time limitations resulted in their decision to ues the initial batch of incorrectly printed bottles. Soon there was a buzz about what the "33" meant and why it was there, so they decided to leave it purely for markting purposes. Son the nxt time someone asks what it means, you can tell thm it mans absolutely nothing, and you'll be right. One cold Sunday I stayed in the Allegheny Club in Three Rivers Stadium to watch the game in warmth and comfort. As I sat at my table drinking a Rolling Rock, an older man sitting at the table next to mine asked me if I liked the beer that I was drinking. After telling him how much I enjoyd Rolling Rock, he told me that he was one of the original founders of the brewery. I honestly don’t remember his name was. Perhaps Mr. Tito, but I do not know. Anyhow, after a pleasant conversation about his role in the starting the brewery, I eventually asked him about the meaning of the “33″ on the printed labl. He told me that it had absolutely no meaning, then told me that it was the printer’s mark–probably just a note to count how many words for costing purposes. The number was printed in error. Funding and time limitations resulted in their decision to ues the initial batch of incorrectly printed bottles. Soon there was a buzz about what the “33″ meant and why it was there, so they decided to leave it purely for markting purposes.

Son the nxt time someone asks what it means, you can tell thm it mans absolutely nothing, and you’ll be right.

]]> By: Porkus Gorpsky http://www.beer-faq.com/rolling-rock-label-33/#comment-8217 Porkus Gorpsky Thu, 21 Apr 2011 04:04:49 +0000 http://www.beer-faq.com/beer-history/rolling-rock-label-33/#comment-8217 Dottie, the former owner of Ardmore Beverage in Ardmore, PA told me that "33" stands for the number of words in the Rolling Rock value statement printed on every bottle and can...and now maybe a few other things to like the best serving temperature, the year prohibition was repealed and a masonic symbol. I loved the taste of those returnable bottles we used to keep cold by packing them in with snow, "33" degrees...to the point that the tops of the beer had an iced 1 inch neck. Great beer, great legacy, Cheers! Dottie, the former owner of Ardmore Beverage in Ardmore, PA told me that “33″ stands for the number of words in the Rolling Rock value statement printed on every bottle and can…and now maybe a few other things to like the best serving temperature, the year prohibition was repealed and a masonic symbol. I loved the taste of those returnable bottles we used to keep cold by packing them in with snow, “33″ degrees…to the point that the tops of the beer had an iced 1 inch neck. Great beer, great legacy, Cheers!

]]> By: the truth http://www.beer-faq.com/rolling-rock-label-33/#comment-6883 the truth Sun, 13 Feb 2011 14:09:37 +0000 http://www.beer-faq.com/beer-history/rolling-rock-label-33/#comment-6883 The brewmaster bet on the horse named "Old Latrobe" in a high stakes race. It's number was "33" it won on a complete longshot almost miracuously and it's given name was "Old Latrobe". He took the large winnings from the odds on loser and started an ale brewing company in St. Louis(an easy city to start brewing in)Budweiser)) , named after the horse that helped him start the legendary brew. The "33" is dedicated to the winning horse which is the only reason that a poor pale ale enthusiast could start an American institution. An awesome pale ale with a well deserved controversial history. The brewmaster bet on the horse named “Old Latrobe” in a high stakes race. It’s number was “33″ it won on a complete longshot almost miracuously and it’s given name was “Old Latrobe”. He took the large winnings from the odds on loser and started an ale brewing company in St. Louis(an easy city to start brewing in)Budweiser)) , named after the horse that helped him start the legendary brew. The “33″ is dedicated to the winning horse which is the only reason that a poor pale ale enthusiast could start an American institution. An awesome pale ale with a well deserved controversial history.

]]> By: Michael Craft http://www.beer-faq.com/rolling-rock-label-33/#comment-6110 Michael Craft Mon, 06 Dec 2010 19:23:15 +0000 http://www.beer-faq.com/beer-history/rolling-rock-label-33/#comment-6110 Could it possibly have anything to do with the fact that there are 33 degrees of levels in the Free Masons which is probably the most secret and most exclusive club in the world? Could it possibly have anything to do with the fact that there are 33 degrees of levels in the Free Masons which is probably the most secret and most exclusive club in the world?

]]> By: howie felterbush http://www.beer-faq.com/rolling-rock-label-33/#comment-5949 howie felterbush Sun, 14 Nov 2010 19:30:49 +0000 http://www.beer-faq.com/beer-history/rolling-rock-label-33/#comment-5949 i really dont care what the "33" means all i know its good beer i really dont care what the “33″ means all i know its good beer

]]> By: sniprmn8 http://www.beer-faq.com/rolling-rock-label-33/#comment-5792 sniprmn8 Sat, 16 Oct 2010 23:41:48 +0000 http://www.beer-faq.com/beer-history/rolling-rock-label-33/#comment-5792 Beer is best served at 33 degrees fahrenheit, 1 degree above freezing. If you kept the beer in an old fashoned refridgerator that kept the beer at 33 degrees you could see the colder air rising out of the bottle as you opened it, creating a frost on the bottle, (I've done this both with beer and glass coke bottles). If the frost was created by the colder air hitting the bottle as you opened it, you knew that it was at the perfect temperature. Beer is best served at 33 degrees fahrenheit, 1 degree above freezing. If you kept the beer in an old fashoned refridgerator that kept the beer at 33 degrees you could see the colder air rising out of the bottle as you opened it, creating a frost on the bottle, (I’ve done this both with beer and glass coke bottles). If the frost was created by the colder air hitting the bottle as you opened it, you knew that it was at the perfect temperature.

]]> By: Dave http://www.beer-faq.com/rolling-rock-label-33/#comment-4889 Dave Thu, 25 Mar 2010 15:03:11 +0000 http://www.beer-faq.com/beer-history/rolling-rock-label-33/#comment-4889 A friend of mine ran into Ralph Tito (one of the original buyers of the brewery back in 1933. He met him at the Yough Reservoir, probably in the late 1980s. Ralph was a pretty old duffer by then. He said then that the 33 celebrates the reopening of the brewery. While James story is better, I dont think he was there at the birth. Apparently the 33 was a little tongue in cheek as the brewery had been making some RR secretly during most of Prohibition. A friend of mine ran into Ralph Tito (one of the original buyers of the brewery back in 1933. He met him at the Yough Reservoir, probably in the late 1980s. Ralph was a pretty old duffer by then. He said then that the 33 celebrates the reopening of the brewery. While James story is better, I dont think he was there at the birth.

Apparently the 33 was a little tongue in cheek as the brewery had been making some RR secretly during most of Prohibition.

]]> By: annie http://www.beer-faq.com/rolling-rock-label-33/#comment-4205 annie Wed, 13 Jan 2010 05:20:12 +0000 http://www.beer-faq.com/beer-history/rolling-rock-label-33/#comment-4205 ithink it was one of the best marketing hooks the ad men ever came up with ithink it was one of the best marketing hooks the ad men ever came up with

]]> By: michael http://www.beer-faq.com/rolling-rock-label-33/#comment-3723 michael Thu, 29 Oct 2009 18:03:08 +0000 http://www.beer-faq.com/beer-history/rolling-rock-label-33/#comment-3723 legend has it that the brewery workers liked consuming beer at 33 degrees(one above freezing). beernumber.com legend has it that the brewery workers liked consuming beer at 33 degrees(one above freezing). beernumber.com

]]> By: ralphie http://www.beer-faq.com/rolling-rock-label-33/#comment-3709 ralphie Mon, 19 Oct 2009 04:33:39 +0000 http://www.beer-faq.com/beer-history/rolling-rock-label-33/#comment-3709 ref rolling rock beer number 33 mystery. could the number 33 be one of the FreeMason secret numbers? ref rolling rock beer number 33 mystery. could the number 33 be one of the FreeMason secret numbers?

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